Introduction to Fashion Retail

Author: Liu Xiaohong
Publisher:
Publish Date: 2002-11-01
Features: This book systematically introduces the general principles of fashion retail management from aspects such as the rise and development of fashion retail, consumer purchasing behavior, the establishment and design of fashion retail stores, retail store organization, product circulation management, inventory pricing methods, promotions for fashion retail stores, fashion retail information management, and fashion retail service quality management. It draws on the operational philosophies of successful domestic and international fashion retail enterprises, enabling readers to comprehensively understand the overview of fashion retail operations and improve their capabilities in managing fashion retail businesses. This book can serve as a textbook for fashion marketing or retail majors and also as a professional reference for individuals working in the fashion retail industry.