Business Ethics and Human Values -- The 9 Most Valuable Business Principles from 5000 Years

Author: Wang Dahai / Xu Ying / He Kun (editors)
Publisher:
Publish Date: 2005-07-01
Features: Business is human enterprise, goods reflect character, the way of business is the way of humanity—this is an unshakable commercial principle spanning 5,000 years. This book presents classic business stories from various angles and levels, revealing the nine most valuable characters in business wisdom over 5,000 years: "Recognition, Momentum, Opportunity, Change, Harmony, Trust, Frugality, Diligence, and Generosity." In business, for merchants, success in commerce requires a clear understanding of the way of business. The way of business integrates wisdom and capability, combining sharp insight, a composed mindset, and decisive decision-making. It is the accumulated wisdom of generations of merchants in their business journeys—a priceless intangible asset and the key to unlocking success in business. Especially in today's era of intellectual thinking, discovering and leveraging this is crucial for creating value. The way of business is so important and mysterious that it seems to govern everything a merchant does. Without it, even if a business succeeds, it is often purely by chance, a side venture that cannot last. Only merchants who truly grasp the way of business will ultimately receive satisfying rewards.