Create competitive advantages

Author: Lu Qiang
Publisher:
Publish Date: 2005-06-01
Features: An innovative masterpiece studying the practices of Chinese enterprises, simplifying complex theories to make them more accessible and applicable for business managers. Successful Experiences: Summarizes successful experiences in the Chinese market, helping business managers solve practical problems. Rich Cases: Collects cases of successful enterprises such as Huawei, Lenovo, TCL, Haier, CE, and HP, aiding business managers in achieving success.
The writing goal of this book is to conduct "localization" theoretical explorations in both strategic management and marketing management, summarizing and disseminating the success experiences of successful Chinese enterprises, making Western management theories more aligned with the characteristics of Chinese enterprises and the Chinese market, thereby achieving better application. The book has three features, or rather, three objectives: First, simplifying Western strategic theories; Second, summarizing the practical experience of Chinese enterprises; Third, exploring Chinese-style management theories. The production of these theoretical innovations is not accidental but has deep inevitability. These innovations stem from in-depth research on enterprise cases, with their background being the uniqueness of the Chinese market and Chinese enterprise practices. Therefore, they have broad applicability in the domestic market.