Classic Cases of Enterprise Core Competitiveness. The European Union Part

Author: Bao Xiaowen
Publisher:
Publish Date: 2005-06-01
Features: The theory of core competitiveness is an advanced management concept representing the characteristics of the future knowledge economy. It is an intangible, dynamic resource of capability based on market competition. The theory of core competitiveness deepens the strategic perspective of enterprise development from a deeper level and a longer-term view, holding profound strategic significance for the long-term development of enterprises. Learning classics and replicating success are shortcuts to building and continuously enhancing the core competitiveness of enterprises.
Europe is the birthplace of the Industrial Revolution, and the top enterprises in the EU generally have a long history of development. Through long-term development, especially in building and enhancing core competitiveness, they have formed distinctive cultural characteristics and thinking patterns unique to Europeans. For example, leveraging the advantage of innovation to gain market dominance for products; implementing differentiation strategies to help small and medium-sized enterprises win in fierce market competition; attracting customer favor with the intrinsic culture of brands; fostering core competitiveness through a corporate culture that blends freedom and rigor; and promoting enterprises to thrive in the global market with a "people-oriented" approach. The above are introduced and explored in detail in this book in the form of classic cases.
This book focuses on introducing the basic concepts, key focus areas, and general implementation steps for building and enhancing the core competitiveness of 19 top EU enterprises, elaborated with comprehensive factual examples. This is highly necessary for Chinese enterprises to learn from and adapt to the greater challenges and opportunities they face in the new century. By learning the successful practices of top EU enterprises, we can build the core competitiveness of Chinese enterprises.