Business Packaging Roll. Great Design Series of Famous Chinese Universities

Author: Fujian Fine Arts Publishing House
Publisher:
Publish Date: 2005-01-01
Features: The concept of design is both ancient and modern. To say it is ancient, design has existed since humans developed aesthetic awareness. The meticulous beautification of labor tools, daily necessities, living environments, and even oneself by humans is essentially design. To say it is modern, the term "design" was only specifically coined in the early 20th century when Walter Gropius founded the Bauhaus in Germany. In China, the widespread use of the term "design" came even later, with only about two decades of history so far. The specialization of the term "design" has emerged alongside the highly developed spiritual and material civilization of human society, as well as the growing aesthetic needs of people. Today, it is gaining increasing importance and requires greater professionalism, systematicity, and theoretical foundation.
To showcase the research and teaching achievements of design programs in China's higher education institutions in recent years, our publishing house has launched this series of books. Categorized by different disciplines, the series selects outstanding design works from faculty and students at several prestigious art academies. Each work is accompanied by insights from the authors, making the series rich in both visuals and content.