[Forbes] Business Philosophy Essence -- 9 Marketing Strategies of Top-Tier Global Enterprises: 9 Marketing Strategies of Top-Tier Global Enterprises

Author: Yang Danlan
Publisher:
Publishing Time: 2003-01-01
Features: Forbes, a renowned and globally celebrated financial magazine, is filled with business wisdom and serves as an indispensable textbook for business managers. Western media has called Forbes a dazzling and increasingly influential goddamn altar for wealth creation; the financial concepts articulated by Forbes have become people's "Bible of Wealth." People are eager to gain the "true scriptures" of wealth creation from Forbes, and Forbes indeed provides these "true scriptures." Over the years, Forbes magazine has reported and analyzed the business philosophies and management arts of numerous world-class companies, revealing a series of unique and practical guidelines for guiding business managers' specific actions. The Forbes Business Philosophy Essentials series is meticulously compiled based on the highlights of Forbes' business philosophies over the years.