Business logo design

Author: Jin Guicheng
Publisher:
Publish Date: 2004-06-01
Features: One afternoon upon arriving in Germany, I was strolling along an ancient street, thinking about where to visit an exhibition over the weekend. Suddenly, a ray of sunlight reflected off the ground, catching my attention. I stopped and bent down to look—there it was, a metal plaque slightly larger than a business card. Engraved on it were characters that stood out in clear relief, with varying sizes and thicknesses, arranged in a beautifully designed layout. Upon reading the text, I realized it was a manhole cover label. It indicated that the pipe below was for communication cables, managed by the telecommunications company, along with codes and other details. It was merely a manhole cover label, yet it was crafted so meticulously—made of copper, half-buried and half-integrated into the concrete—blending seamlessly with the ground. The surface had been polished to a golden sheen by the footsteps of passersby, resembling a buried treasure revealed after the dust on its surface had been brushed away. After that, whenever I visited a new place, I would pay close attention to these manhole cover labels. Besides copper ones, there were also steel ones. Some were embedded in cast-iron manhole covers, while others were embedded in concrete as part of the manhole. The text varied depending on their purpose, but all were crafted with exquisite detail, adorning the old streets and enduring the tests of wind and rain, reflecting the light of the sun and moon. These small manhole cover labels deeply moved me. They represent a tangible manifestation of the overall quality of a nation and a concrete reflection of a strong social foundation. With a sense of awe, I realized that I should do my best to contribute to the design of our social foundation environment. For this reason, I compiled this series of books to introduce some common social and commercial designs in Germany to domestic readers. I hope it will inspire those who read this book, achieving the effect of "throwing a brick to attract jade."