Enterprise Customer Market and Customer Management

Author: Hao Yufeng / Li Zhaoxia (editors)
Publisher:
Publish Date: 2005-10-01
Features: This book explores market and customer management oriented towards large customers, defining large customer marketing and customer relationship management. By establishing a marketing model for large customers and setting a marketing toolset for them, it identifies the key paths, key technical means, and main methods for enhancing customer relationship quality in large customer relationship management. It also provides practical guidance on several common marketing methods for large customers. Through effective customer relationship management, it aims to stabilize customer relationships, strengthen the management capabilities of large customers, expand customer demand, achieve continuous sales, and enhance the management and control capabilities of large customer marketing. The Large Customer Management Series is suitable for business managers and directors, department managers, branch managers, regional managers, sales managers, large customer managers, and large customer management personnel engaged in marketing and customer management. The features of the Large Customer Management Series are primarily reflected in:
1. Strong targeting. While focusing on key processes and critical node control in large customer management, it proposes practical strategic and management solutions for large customers.
2. High operability. Based on practical experience, it focuses on key links in the large customer identification, sales, service, and management process in actual work, combining a large number of detailed management templates, charts, and cases for direct application in practice.
3. Comprehensive content. It comprehensively analyzes all aspects of large customer management, striving to provide an in-depth interpretation of the profound connotations and management practices of large customer strategy and management from multiple perspectives.
4. Strong guidance. With precise management charts, management processes, management systems, and case analyses, the book offers a high-level perspective, serving as a benchmark for large customer strategy and management.