"Red Fire:

Author: Hu Xinyun
Publisher:
Publish Date: 2005-05-01
Features: Sprite battles very lemon, Li Mei duels A-Mei! Winning the throne of Chen Sheng's ten-thousand-person concert with empty hands! Turning ten million into two hundred million, Xu Ruyun's one-yuan call machine makes Xunyi Telecom prosperous! Win-win or lose-win? Examining the partnership between artists, agents, and management companies. If you want to work in entertainment marketing, you need to know how to find successful creativity from cases! If you want to be a singer, you need to know how the music industry cultivates talent? How to package idols? If you want to succeed, you need to know how to operate your personal brand! With one hand as a major star manufacturer and the other as a double champion in sales and promotion. Hu Xinyun makes Coco Lee, Wang Leehom, Samsung phones, and AWA audio even more famous!
■ Awards/Success Cases:
◎ Global AIWA audio sales champion and advertising promotion gold medal for two consecutive years;
◎ Annual sales of NT$200 million for Xunyi's "Yun Call Machine" for two consecutive years;
◎ Over NT$120 million raised by the Taiwan World Vision Association for the "Hunger 30 Plus 10th Anniversary" fundraising event;
■ Concerts/Advertising/Projects:
◎ Samsung Electronics "Blue Eye Machine" promotional activities for Song Hye-kyo and Song Seung-heon in Taiwan;
◎ Beijing Coca-Cola sponsorship of the Rock Music Magazine radio program collaboration project;
◎ Music production for the "Time Tunnel Spring, Summer, Autumn, Winter" exhibition at the Black Museum in World Wind Mall;
◎ Taiwan World Vision Association "Hunger 30 Plus 10th Anniversary" fundraising event.
The other (insights) that "Red Fire" offers to the entertainment industry, and even to society as a whole, include: what kind of people are more likely to become stars, common personality weaknesses of stars, and how to master the art of "handling" artists, etc. Talented artists are easily idolized by the public. Compared to political celebrities, singers and actors gain the recognition of "horse whisperers" and the favor of the masses, which relies on solid foundations, inner character, and external charisma. In Jessica's view, idols are not entirely synonymous with idol singers, and talent is not necessarily similar to (real talents). As an idol singer agent, they do not particularly value glamorous and elegant appearances. Instead, truly potential artists can create the myth of "small fish defeating big whales." Of course, Hu Xinyun does not shy away from discussing internal competition within the company. Work teams have both cooperation and competition, just as companies have both rivalry and collaboration.
Additionally, Jessica shares her personal experiences with readers, demonstrating that the commercial activities in the entertainment industry can achieve both charity and profit. The win-win between the entertainment industry and charitable activities prove the public's passion for art and their care for society.
In summary, "Red Fire—The () of Stars, Idols, and Products" condenses the author's years of practical expertise. The book reveals the operational models of record companies, insights from the entertainment industry, the subtle nuances of discovering and packaging artists, unique insights into leveraging industry resources to develop wealth, and in-depth reflections on the Taiwan and mainland China music markets. It is not only essential supplementary reading for entertainment professionals but should also be regarded as a treasure trove of entertainment marketing strategies.
Under the spotlight on stage and screen, stand a series of glamorous artists, attracting the attention of the crowd. However, behind this lies a mysterious mechanism at work. This book, narrated by Taiwan's veteran record industry professional and artist agent Hu Xinyun, analyzes the know-how (insider knowledge) of operating in the entertainment industry and the powerful collaboration marketing strategies between the entertainment industry and other sectors. It reveals the principles and key considerations that the entertainment industry should focus on. "Red Fire—The () of Stars, Idols, and Products" condenses the author's years of practical expertise. The book reveals the operational models of record companies, insights from the entertainment industry, the subtle nuances of discovering and packaging artists, unique insights into leveraging industry resources to develop wealth, and in-depth reflections on the Taiwan and mainland China music markets. It is not only essential supplementary reading for entertainment professionals but should also be regarded as a treasure trove of entertainment marketing strategies.