Modern marketing

Author: Huang Hongmin
Publisher:
Publish Date: 2005-06-01
Features: This book is written based on the absorption and reference of a large number of theoretical research results from domestic and international studies, as well as an in-depth investigation of marketing practices in domestic industrial and commercial enterprises. It aims to comprehensively and systematically elaborate on the market concepts, business awareness, marketing strategies and methods, and marketing strategies and management that enterprises should possess under modern market economy conditions, demonstrating general patterns for enterprises engaged in marketing. The book firmly adheres to the principle that marketing theory research should serve the marketing needs of enterprises, highlighting the research on highly applicable marketing practices and methods. It reflects the combination of theory and case analysis, qualitative and quantitative analysis, as well as the integration of borrowing and innovation. This is a distinctive feature of the book.