Insurance Economics

Author: Wang Jiankang, Long Wang, Zhou Can, et al.
Publisher:
Publish Date: 2005-07-01
Features: This book consists of 11 chapters and provides a comprehensive and in-depth analysis of insurance economic activities from the perspective of microeconomics. The main content includes: the functions of insurance, the business environment of insurance companies, the basic theory of market prices, consumer demand analysis, insurance demand, market supply theory, insurance supply, the insurance intermediary market, the pricing of insurance products, and the formation of the insurance market. The book is comprehensive and systematic, incorporating the latest research findings from both domestic and international sources. It strives to reflect the latest research trends and highlights case-based teaching to enhance students' interest in learning. This book can be used as a textbook for insurance majors in higher vocational colleges, higher technical colleges, adult higher education institutions, and other universities, as well as a reference for insurance professionals.