Culture Wins: How to Build Corporate Culture

Author: Jia Qiang
Publisher:
Publish Date: 2002-04-01
Features: "Wealth cannot create culture, but culture can create wealth." We do not seek perfection, only practicality. We do not promise anything, only provide what we have. Highlighting classic cases of corporate culture construction both in China and abroad. Offering the core wisdom of management scholars. Mastering the methods of building an excellent corporate culture. "Winning through Culture," when the Japanese first proposed this theory, the world was amazed; when corporate culture demonstrated its unparalleled effectiveness, people no longer doubted its charm. Then, a new management approach that strives for culture and corporate culture swept across all fields of management, both present and future. This book delves into the rich and profound system of corporate culture, aiming to find new paths in the exploration of management theory, making it an effective management approach for modern enterprises.