New aesthetic design

Author: (English) Rivers (Rivers/C.) / Hou Xinpeng
Publisher:
Publish Date: 2005-06-01
Features: After the prevalence of minimalism, the extravagant and exaggerated aesthetic of maximalism has begun to resurface in graphic design. Rich colors and luxurious, exaggerated brushstrokes essentially pursue and express overflowing sensuality. Beyond decoration, patterns, and embellishments, maximalism showcases how contemporary designers are celebrating tactile materials, vibrant colors, and special printing and coating techniques. The book presents a comprehensive display of the new aestheticism style of maximalism: from the posters of Catherineskremont to the store design created by Michael Gille for Levis. This book explores various fields such as editorial and book design, advertising design, packaging design, and logo design, among others. It will be a must-read for designers in all fields.