International Market Entry and Marketing Methods

Author: Wang Xingzhi
Publisher:
Publication Date: 2003-01-01
Features: What are the specific methods and channels for entering international markets? This book introduces various effective methods and provides detailed explanations of the entry channels. Regarding international marketing plans (solutions or combinations), this book offers in-depth discussions in Chapters 3 to 8, with content that is highly practical and operational. In the final chapter, it comprehensively describes the experiences of Japanese companies entering the U.S. market in the 1950s and 1960s, which offers valuable insights for Chinese companies facing similar situations today. Aspiring individuals should study it earnestly!