Marketing intelligence

Author: Lin Ri Ming
Publisher:
Publish Date: 2002-10-01
Features: The 21st century will be an era of rapid transformation, an era where new ideas, concepts, and paradigms continue to emerge. Future marketing professionals must not only possess wisdom and insight but also thoroughly understand and recognize the latest concepts and knowledge in marketing management. This book collects 44 articles, primarily elaborating on the fundamental principles of marketing management, competitive strategies, and key points and feasibility in practical applications. At the same time, through the analysis of multiple cases, it demonstrates how marketing theory can be applied in practice to achieve victory. The introduction of fresh marketing concepts, combined with professional explanations, is expected to help readers gain a deeper understanding of the wisdom of marketing management.