Underlying rules of marketing operations

Author: Lu Changquan
Publisher:
Publish Date: 2002-12-01
Features: This book distills the author's practical experience in marketing management over the years. It embodies the author's in-depth reflection on Western management systems and a profound analysis of the Chinese market and culture. Based on this, a set of effective marketing operation rules is summarized, and the ideas of marketing operation and enterprise management are elaborated in an incisive manner.