Your Wireless Future: Win New Customers with Mobile Commerce

Author: Jacklin Easton
Publisher:
Publish Date: 2002-11-01
Features: For any business manager, technology is far more than just technology itself. For example, the widespread use of the internet has spanned less than a decade, yet it has profoundly transformed our business models. However, as we become increasingly reliant on the enticing communication channel of the internet, we eventually realize that we are tied to monitors, keyboards, and voice dialers—we are losing something valuable: our freedom. Meanwhile, the rapidly evolving wireless technology promises to liberate our communication and business methods from this state of confinement. Wireless is far more than just mobile phones and PDAs; it has not emerged out of thin air. In business, its greatest significance lies in the fact that every product or every management process can be connected to the network via wireless technology, thereby significantly reducing a company's management and operational costs while greatly enhancing its competitiveness. The book reveals real-world examples from Fortune 500 giants such as Sears, Marriott HBOC, and others, demonstrating how these industry behemoths leverage wireless technology to improve service and performance. It also highlights the advantages and insights for small and medium-sized enterprises in utilizing wireless technology. From this, you can gain a clear understanding of which business application solutions can maximize cost savings, the greatest extent of productivity improvement, and how to redefine customer service by leveraging wireless technology to deeply engage new consumers and clients, naturally leading to orders.