Event Management and Services - 5th Edition

Author: Milton T. Astroff
Publisher:
Publish Date: 2002-10-01
Features: The fifth edition of "Event Management and Finance" provides readers with business techniques in meeting sales and organization, and updates and improves the theoretical basis for hotel sales and meeting organization in response to new trends in hotel development in the new century. The management concepts in the book have been adopted by meeting sales departments of major hotel groups worldwide and in university classroom teaching, and various sales techniques and procedures have been widely regarded as conventions in the meeting sales industry.