Online Financial Services Industry English Transcript Version (English Transcript Version)

Author: S.P. Bradley
Publisher:
Publication Date: 2002-11-01
Features: This series is specifically developed for MBA students and has been included in the current curriculum plan of Harvard Business School. The curriculum plan of Harvard Business School relies heavily on the case method. Using this method, students can analyze and discuss hand reports related to actual management scenarios. Students can also gain insights into the basic work managers engage in: how to measure performance? How to make choices? How to organize activities? The main content of this book includes 1998's financial retail services, Merrill: Comprehensive Choices, DLJdirect: "Bring Our Reputation Online," WitCapital: The Development of an Online Investment Bank, WingspanBank.com (A), QuickenInsurance: The Race of Click and Close, E-Loan: CarFinance.com, etc.