Pali Marketing Idea Bank (87) -- Sales Giants (1)

Author: Huthwaite
Publisher:
Publication Date: 2001-05-01
Features: The SPIN selling model advocated in this series of books is the best practice for high-priced or large-scale sales. By applying the concepts and techniques of the SPIN selling model, salespeople from 10,000 ordinary sales representatives in 23 countries worldwide increased their sales by 13% compared to those in other companies, sparking a revolution in the field of sales skills globally. Half of the Fortune Global 500 companies use this method to train their salespeople. The author of this book is the original creator of this advanced sales approach. This book provides a detailed introduction to this leading sales strategy, offering practical tools for companies and salespeople who have yet to master SPIN techniques, enabling them to immediately implement this revolutionary method. In this series, renowned sales consultants further transform the theoretical framework of the SPIN model into practical and diverse exercise manuals. In addition to individual dialogue-style practice questions, they also cite case studies from large enterprises and include useful rule suggestions and questionnaires, helping salespeople easily master how to flexibly apply the concepts and techniques of the SPIN model in the sales line.