Positioning and Decision-Making: The Summit Experience of Top-Tier Enterprises. The Golden Key to Winning in Excellence Management.

Author: Qiao Mu
Publisher:
Publishing Date: 2003-01-01
Features: This book comprehensively examines corporate management by integrating it with factors such as products, services, brands, leadership, and decision-making. To my knowledge, this approach is still unprecedented in China. The book analyzes numerous management cases, featuring both well-known Western companies and successful experiences from the Asia-Pacific region, with the aim of providing clear guiding principles and practical strategies for managers, particularly in private and proprietary enterprises. The ultimate goal of corporate management revolves around human resources, whether it pertains to corporate culture, competitive awareness, brand management, service concepts, or leadership, decision-making, collaborative thinking, and teamwork. Therefore, when developing a market economy or "building socialism with Chinese characteristics," human resource management, including leadership decision-making and employee quality, remains the key determinant of a company's success or failure.