22 Rules of Marketing

Author: (USA) Al Ries, (USA) Jack Trout, translated by Wang Fanghua, Chen Jie
Publisher:
Publish Date: 2002-08-01
Features: To eliminate the mystery and misconceptions in the marketing process, Al Ries and Jack Trout summarize their years of research on fundamental marketing principles and issues. They simplify their findings and condense them into 22 basic marketing laws that govern the success and failure of marketing. In plain language, they tell readers that only when you understand what marketing laws are and master them can you design an outstanding marketing plan. Most managers often think that as long as the marketing plan is well-designed, well-organized, and supported by funding, it will definitely be effective. However, "if the marketing plan fails, no matter how brilliant you are or how large the budget is, it is an inevitable waste of money." "So how can you avoid making these mistakes??" The easy way is to make sure your marketing plan aligns with the marketing laws. In this book, you can build your "bulletproof" strategy from the mistakes of many American companies while also finding a positioning strategy suitable for you from the experiences of successful American companies. The 22 easy-to-understand and master marketing principles embody Al Ries' "simplicity" philosophy. The book, co-authored by the two masters, "22 Immutable Laws of Marketing," deeply reflects the laws of marketing.