Retailing (New Concept Textbook) (New Concept Textbook)

Author: Yao Liping
Publisher:
Publication Date: 2002-03-01
Features: This book briefly elaborates on the basic theories of retailing, focusing on the analysis of retail store trade areas, site selection, and various retail formats. It examines topics ranging from the establishment of physical retail stores to various aspects of retail operations, including product management, pricing management, personnel management, and the evaluation and assessment of retail performance. The aim is to present the content in a concise, in-depth, and easily understandable manner. Each chapter includes specific case studies and summaries to help students better understand real-world applications, enhance learning outcomes, and develop professional competencies for careers in marketing.