The business secrets of time-honored brands

Author: Zhang Jianwei (Editor)
Publisher:
Publish Date: 2005-07-01
Features: A time-honored brand is a shining golden signboard, a renowned traditional brand both at home and abroad, and a precious heritage of the motherland. They all have a glorious journey of hard work, meticulous management, and weathering storms for over a century or even centuries, shaping a series of prestigious, enduring, and internationally acclaimed images. This book objectively summarizes the historical experience of operating time-honored brands and explores the management characteristics of these enterprises. It integrates the historical lessons provided by time-honored brands with their contemporary value, allowing readers to appreciate their unique charm while opening up new insights for modern business management.