E-commerce Perspective: Enterprise Strategic Management

Author: Zhang Lingying
Publisher:
Publish Date: 2005-08-01
Features: Strategic management is the primary task of modern enterprise management, determining the path and direction of business operations. E-commerce, with the internet as its platform, is comprehensively impacting and influencing the development of enterprises. In the face of increasingly fierce competitive environments, how to formulate correct strategies and effectively implement and control them, leveraging e-commerce to help businesses gain sustainable competitive advantages, is a severe challenge that every enterprise must address. This book is one of the most comprehensive and practical works on corporate strategic management in the context of e-commerce, infused with the author's years of research experience. The analyses and discussions in the book are both forward-looking and specific and in-depth, making it suitable for all individuals concerned with the development of e-commerce and corporate strategic management. Starting with an analysis of the impact and influence of e-commerce on enterprise development, the book comprehensively discusses the ideas, methods, paths, and strategies of modern corporate strategic management. It provides a thorough analysis of the development environment faced by enterprises and explores the main factors influencing corporate strategic transformation, proposing how enterprises can prepare for strategic transformation.