Enterprise management

Author: Liu Ningjie
Publisher:
Publish Date: 2005-07-01
Features: With the development of global economic integration, participation in international operations will become inevitable for enterprises, and the external environment of business operations has undergone significant changes. As state-owned enterprise reforms continue to deepen and modern corporate systems are established, the internal operational mechanisms of enterprises are also evolving. In the face of these changes, the content and form of business management are facing new challenges. This book, while retaining some traditional content, strives to incorporate new elements such as logistics management, corporate strategic management, and international business operations. The writing emphasizes "high-levelness," "professionalism," and "continuity," aiming to provide a comprehensive and systematic introduction to the basic knowledge of modern business management while broadening students' knowledge, fostering management concepts, and enhancing management skills. This enables students to become new types of interdisciplinary talents with both technical theory and practice, as well as modern management theory and skills. During the writing process, some functions within the chapters have been enriched, and in addition to introducing basic knowledge, new sections have been added, including "Mini-Knowledge," "Mini-Thinking," "Concept Application," "Supplementary Reading Materials," and "Case Studies." The textbook's layout design has been made more dynamic, the content has been enriched, and ample space has been provided for students to learn and think. Tailored to the characteristics of vocational and technical education, a variety of basic exercises are provided at the end of each chapter, such as reading comprehension, knowledge application, skill-based questions, and ability analysis questions.
□ Table of Contents:
Chapter 1 Introduction to Business Management
Chapter 2 Corporate Planning and Decision-Making
Chapter 3 Marketing
Chapter 4 Production Management
Chapter 5 Quality Management
Chapter 6 Logistics Management
Chapter 7 Financial Management
Chapter 8 Human Resource Management
Chapter 9 Corporate Culture
Chapter 10 Management Information Systems
Chapter 11 Corporate Strategic Management
Chapter 12 International Business Operations