Business logo creative and design

Author: (USA) Wheeler / Wang Chuming
Publisher:
Publish Date: 2005-06-01
Features: A comprehensive handbook for establishing, building, and maintaining business brand identities.
As the economy grows, fierce product competition has emerged—from simple daily life to demanding work, from mundane reality to the vibrant world of the internet—we are inevitably surrounded by brands. Today, business logos are more than ever capable of showcasing the power of a brand, expressing a company's strong personality, and evoking emotions in people. Do you know how many wonderful ideas lie behind the dazzling advertisements? Do you understand the brilliant creativity embedded in the deeply resonant logos? This is a celebration of brands, and a collection of creative brilliance!
This book takes examples of the creative and design stories of successful and failed commercial logos worldwide to explain the principles, schools, concepts, and methods proven in practice in the creative and design of business logos. It demonstrates how to integrate artistic design with the connotation of the logo in its creative and design process, and how to consider market and international factors while infusing it with the company's business philosophy and product characteristics.
The book is accompanied by numerous images of logos and brand identities from well-known companies, as well as diagrams of the logo design process. It is the best reference book for logo designers, brand managers, and business executives in logo creativity, design, and approval.