Business information technology application

Author: Deng Ning, Editor-in-Chief
Publisher:
Publish Date: 2005-07-01
Features: Based on the skill requirements of modern marketing professional positions, this book integrates numerous examples, classroom exercises, and extracurricular practical training. It is job-oriented and skill-based, incorporating several hot technologies in the current e-commerce field (such as the application of computers and networks, commercial website and web page creation, and the application of business management software) into the teaching and practice of marketing. Through learning, students can quickly master the corresponding professional skills, comprehensively improving their success rate and work efficiency in marketing. This book is recommended by the Ministry of Education's Vocational Education and Adult Education Department and can be used as teaching material for secondary vocational schools in modern marketing, modern logistics, e-commerce, and other related fields. It is also suitable for training and self-study for working marketing professionals. The book is accompanied by an electronic teaching reference package (including teaching guide, electronic lesson plans, and answer keys), details of which can be found in the preface.