Introduction to E-commerce

Author: Wang Wenqin, Editor-in-Chief
Publisher:
Publish Date: 2005-06-01
Features: E-commerce, as an emerging technology that intersects information science, economics, management, law, computer technology, and science and engineering, has broad applications and urgent talent demand in various social activities such as economic and construction, finance and commercial circulation, production and services. This book introduces the concepts, application frameworks, transaction models, infrastructure, electronic payments, logistics management, online marketing, and legal regulations and security of e-commerce systematically from the basics. The book primarily covers the relevant technologies and applications of e-commerce, systematically discussing fundamental concepts, e-commerce infrastructure, e-commerce security technologies, e-commerce payment systems, e-commerce in retail, B2B e-commerce, e-commerce applications in other fields, online marketing, e-commerce logistics management, legal regulations of e-commerce, e-commerce application technologies, and enterprise e-commerce applications. The book focuses on introducing basic concepts, with the inclusion of case studies to enhance readers' understanding and mastery of the knowledge. It can serve as a textbook for undergraduate and graduate courses on "Introduction to E-commerce" in economic, management, information, and computer science disciplines in higher education institutions, and is also suitable for professionals working in e-commerce and related industries for reference.