Government Media Public Relations and Press Releases

Author: Su Liwen
Translator: Dong Guanpeng
Publisher:
Publish Date: 2005-04-01
Features: This is a classic publication organized and written by the U.S. Department of State. It has been revised multiple times and has become a must-read for media public relations and press release professionals in both the U.S. political and business sectors. The book comprehensively introduces the role, process, and objectives of government press releases, along with numerous practical skills. It particularly treats government press releases as an essential component of public relations within government departments, integrating the fundamental "research-planning-implementation-evaluation" four-step work method throughout the book, making it highly operational.