Consumer Behavior Psychology

Author: Tao Guofu
Publisher:
Publish Date: 2005-01-01
Features: A theoretical and operational research topic in the study of consumer behavior psychology. Since China's entry into the WTO, our socialist market economy has gradually integrated with the global economy. In the process of economic and cultural collision, penetration, and integration between the East and the West, on one hand, many research findings and theories on consumer behavior and consumer psychology from developed countries have continuously infiltrated China, adding a wealth of information and experience to our research. On the other hand, the cultural and material needs of Chinese consumers have been increasingly developing and improving, and people's consumption levels are gradually approaching those of developed countries in the world. Moreover, a culturally distinctive consumer behavior psychology has emerged. All of these have expanded new development spaces for the study of consumer behavior psychology, and the current period is a strategic opportunity for researchers in this field to innovate theoretically. The main content of this work includes: the history and development of consumer behavior psychology research, the study of individual consumer psychology and psychological processes, the research on the influence of social factors on consumer behavior, the study of group psychological influence and consumer behavior psychology, the research on the cultural impact of consumption and individual factors, the study of brand loyalty and decision-making processes in consumption, the research on advertising, pricing, and consumer efficiency behavior, the study of consumer psychology in the retail environment, the research on e-commerce and consumer behavior psychology, the study of consumer purchasing flight behavior and satisfaction levels, and the research on consumer victim psychology and protection, among others. On a theoretical level, it covers almost all aspects of consumer behavior psychology research.