Public Relations Psychology and Practice

Author: Peng Yanqin
Publisher:
Publish Date: 2003-04-01
Features: This series of books includes works such as New Perspectives on Advertising Psychology and Public Relations Psychology and Practice. In these works, the authors strive to integrate theory and practice, making them highly readable and practical. This enables readers to gain significant real-world benefits, serving as a valuable guide for practitioners in various corporate departments and learners alike. Each chapter of every book is preceded by relevant "Famous Quotes" and "Chapter Guides," and each chapter concludes with "Case Studies."