Basic Business Communication (10th Edition) (Classic Business Administration Textbook · English Edition)

Author: Leticia
Publisher:
Publish Date: 2004-01-01
Features: Authoritative, Comprehensive, Cutting-edge, Easy to Teach, Easy to Learn
Business communication is a crucial component of MBA and EMBA teaching. With the continuous improvement of standardized management in Chinese enterprises, management communication has increasingly become an indispensable skill for managers and employees. It plays a vital role in shaping corporate culture, fostering a work environment, and completing tasks efficiently. As a high-quality, widely acclaimed textbook on business communication, this book possesses the following characteristics:
1. Authoritativeness: This book comprehensively covers the entire field of business communication. The information and methods introduced are not limited to the authors' personal ideas and preferences but represent the mainstream thoughts and theoretical systems in business communication among researchers, teachers, and the North American industry over the years.
2. Comprehensiveness: Previous editions of this book were meticulously developed based on extensive success in the field of business communication. The 10th edition further incorporates suggestions from industry professionals and educators, supplemented by the latest theoretical research findings, making its content recognized by experts in the field.
3. Cutting-edge: The advancement of network technology and its widespread application in business activities have revolutionized communication methods. In each chapter, the "Technology in the News" section demonstrates how technological developments are closely intertwined with business communication activities, including text-based information, email etiquette, and other frequently used software tools and technologies in the workplace.
4. Ease of Teaching and Learning: Since the book is written in clear, everyday English, students can effectively improve their English proficiency while mastering communication skills in the shortest possible time. Additionally, the careful (revisions) made based on teaching experience make the book more flexible for instructors.