Seven Steps for Enterprise E-Transformation

Author: Mohan Sawhney
Publisher:
Publish Date: 2002-08-01
Features: This book provides the best guide I have seen, guiding your company on how to leverage e-commerce to enhance competitive advantages. Sawhney and Zabin propose customer-centric business models for the e-commerce world, marking a refreshing shift compared to technology-centric models. In this "dynamic era," with so many business model options, companies of all sizes and forms should make swift and decisive decisions to determine their strategic direction. Although not as detailed as terrain markers on a map, the book will provide key insights in the transformation process, helping readers develop better strategies and navigate through the rapids on their journey to e-commerce. Finally, the insights presented in this book are merely to shed a little light on the bumpy road of transitioning to e-commerce, hoping to offer some assistance to those who are struggling on the journey. Five hundred years ago, Niccolo Machiavelli accurately described the current situation in just one sentence: "In a country of the blind, the one-eyed man is king."