Philip Kotler Marketing Bible

Author: Ma Daozong
Publisher:
Publish Date: 2002-10-01
Features: Philip Kotler, the globally renowned authority in marketing, the world-acknowledged father of modern marketing, and a professor of International Marketing at the Kellogg School of Management, Northwestern University. He has witnessed 40 years of economic fluctuations in the United States, achieving a complete theory of marketing. His works are numerous, among which "Marketing Management" has been translated into over 20 languages and is hailed as one of the top 50 business books globally, serving as a teaching text for MBAs worldwide.