Brand Pyramid -- The Hidden Rules That Subvert Brand Competition Landscape

Author: Zeng Zhaohui
Publisher:
Publish Date: 2004-05-01
Features: Owning a brand means owning the market. For enterprises aspiring to build their own brands, this is an invaluable and authoritative brand guide that will undoubtedly influence countless entrepreneurs and marketers. The domestic market has become the international market, and Chinese enterprises aim to become global brands. This book is worth reading, and I sincerely recommend it to all entrepreneurs across the country.