Win new customers

Author: Erich Deterling
Publisher:
Publish Date: 2002-09-01
Features: This book provides numerous example dialogues and real sample letters, blending German-style meticulous planning, detailed operational guidance, and situational artistry. Learn to swim by swimming in the pool, perfect your sales skills through! Wishing you success: Let every little Hans become a big Hans! Customers are the decisive factor in enterprise development. Good salespeople always attract a steady stream of new customers. This book will explain the secrets of their success. By reading this book, you will learn:
How to connect with customers
How to achieve success in phone appointments
The use of sales letters
Strategies for visiting customers directly
How to conduct professional product demonstrations
This book shows you how to learn sales effectively and clearly. It provides professional preparation tools for beginners; professional salespeople can also use it to refine their skills. Both beginners and professional salespeople now need new sales tools more than ever, as sales has undergone a complete transformation over the past 10 years. New media, such as email or the internet, have changed the sales environment; direct mail (through letters or sample sales) and remote purchasing (television sales) are becoming increasingly attractive to customers. "Traditional salespeople" often struggle in this new media competition. Sales, whether now or in the future, is a real challenge with immense opportunities and prospects. Creativity is at hand, and passion follows.