Author: Xiao Wei (Compiler)
Publisher:
Publish Date: 2003-08-01
Features: Persuasion is both an art and a skill. For salespeople, it is primarily used to convince customers that the product they are promoting is a tool that can help them solve problems or meet their needs. This book provides an in-depth exploration of the thinking of dozens of world-class persuasion masters such as Tony Robbins, Richard Denny, Matthew Syed, David Goleman, Michael Barone, Abraham Lincoln, Brian Tracy, Neil Rackham, and Albert Kulman, fully revealing the laws of persuasion and disclosing the formulas of persuasion. It helps you easily use this persuasion model—simple, effective, and achievable!
Absolutely persuade
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