Network marketing

Author: Shang Xiaochun (Editor-in-Chief)
Publisher:
Publish Date: 2005-03-01
Features: The internet has become a powerful tool in marketing activities, with its functions continuously expanding and gaining increasing popularity. Utilizing the internet for research, promotion, sales, and management has become an essential capability and competency for business managers. This book systematically and concisely introduces the fundamental theories of modern marketing, providing a systematic and clear explanation of the basic framework and methodological system of internet marketing. It enables readers to comprehensively understand the essence of internet marketing from the perspective of the overall marketing strategy of a business.
This book is industry-oriented and market-focused, integrating key knowledge points into practical skill training. In areas such as internet marketing strategy, product, promotion, distribution, pricing, advertising, and management, it offers both introductory overviews and specific planning steps, supplemented by numerous case studies. These are designed to provide insightful guidance and practical instruction.
The book is characterized by its practicality, professionalism, adaptability, and modernity. It is primarily intended as a textbook for undergraduate or vocational college students majoring in economics, trade, or e-commerce. Additionally, it serves as a reference or training manual for enthusiasts of internet marketing and marketing professionals in enterprises.