Marketing has no rules, execution has standards.

Author: Tao Jianhong
Publisher:
Publish Date: 2005-04-01
Features: The author reveals the inner secrets of successful marketing campaign executions for the first time. These practical tips will help you quickly become a marketing expert. In recent years, the marketing models in the fast-moving consumer goods (FMCG) industry have been continuously innovating, driven by changes in consumer demand. This book is one of the most comprehensive and professional practical guides on marketing for pharmaceutical health products, cosmetics in China to date. From an industry perspective, the author focuses on planning and execution, analyzing the essence of practical cases from well-known brands, revealing their execution secrets for the first time, and disclosing some marketing rules and execution standards. It offers strong operational guidance and is suitable for new brand startups and established brands seeking improvement. The core marketing concept of the 6 Forces Equation for Brand Marketing proposed in the book is highly forward-thinking, professional, and practical, forming a self-contained system with clear rules and standards. The book systematically presents rules and methods for problem-solving, offering valuable guidance for marketing and promotion in the FMCG industry. Whether you are a marketing expert or a novice, this book is a worthwhile read. It can also serve as a reference for faculty and students in marketing and management programs at universities.