Eve's Revolution -- Eight Golden Rules to Ignite the Female Market

Author: [USA] Popcorn
Publisher:
Publish Date: 2005-03-01
Features: "The power of women in driving consumption, investment, and innovative business models is something that should shock anyone who sees the relevant statistics. There is now a gap between companies that are already aware of this and moving forward with full force, and those that remain oblivious, leading to market loss. Therefore, 'The Eve Revolution' is a must-read!" "Fes Popcorn provides a powerful perspective, telling us about women's purchasing motivations and behaviors, as well as the connections between these actions and trends. We can draw many creative ideas from it to develop our own brands, build closer, more reliable, and lasting relationships with female customers, and serve their needs. 'The Eve Revolution' contains eight golden rules, which are eight trends, that will redefine how to establish long-term beneficial relationships between companies and female customers; connect female consumers to each other, and your brand will also be closely tied to them. If you only target one aspect of her life for marketing, you will miss a lot. Waiting for her to ask you for something is already too late. Market around her peripheral vision, and she will see you in a new light. Get closer to her, ensure she becomes a lifelong loyal customer. Female consumers will pass on your brand to the next generation. Co-parenting is the best way to build a brand. Every detail matters—don’t hide behind your brand logo."