Brand Promotion Case Studies (China Fashion Brand Franchisee Entrepreneur's Handbook) with CD-ROM

Author: Liu Pin
Publisher:
Publish Date: 2004-03-01
Features: How to tackle the headache of discounted products? How to handle frustrating inventory? How to organize a standout sale event? The answers are all in this book! This book compiles classic case studies from different industry brands in brand promotion, with wide-ranging material covering various product types. It reflects all aspects and stages of marketing activities. Through a detailed analysis of these cases, it summarizes the successes and failures in their brand promotion processes. These experiences and lessons are highly valuable and instructive for the promotion of fashion brands. Finally, it evaluates the pros and cons of various marketing strategies, identifies current flawed thinking patterns in brand promotion, and points out the correct direction for promoting fashion brands. It serves as a strategic implementation guide and entrepreneurial bible for fashion enterprises.