Modern enterprise management

Author: Yu Weidong
Publisher:
Publish Date: 2005-04-01
Features: This book is a comprehensive management textbook that systematically elaborates on the basic theories and methods of enterprise management. It covers concepts such as enterprises, organizations, and management, management thought, fundamental knowledge of enterprise operations and management, and specialized management knowledge within enterprises. The content is comprehensive, well-structured, and incorporates new developments in management studies. It is characterized by a high knowledge capacity, theoretical depth, emphasis on the application of management methods, strong relevance, and high practicality. It provides non-management majors with material for systematic study of management knowledge and broadening their knowledge base.