Sales Rules -- 58 Sales Fables That Influence the World

Author: Zhao Yibing
Publisher:
Publish Date: 2004-06-01
Features: Motivational Selling: Do Things with Purpose
Honest Selling: Deception Can Only Hurt Yourself
Heartfelt Selling: Think More for the Customer
Dominant Selling: Change Various Tacts
Decisive Selling: Act Necessarily to the Utmost
This book uses fables as guides, sales examples as supplements, and selling insights as summaries to explain the principles of selling. It enables readers to gain knowledge of sales in a relaxed and enjoyable manner, which is one of the book's strengths. It comprehensively and intricately introduces various methods in sales, combined with fables and insights to make the selling approach easy to understand. Through entertainment, readers can successfully grasp the essence of selling and complete the sales process, helping them navigate various awkward sales situations.
The book mainly covers five aspects:
1. Motivational Selling: Do Things with Purpose
2. Honest Selling: Deception Can Only Hurt Yourself
3. Heartfelt Selling: Think More for the Customer
4. Dominant Selling: Change Various Tacts
5. Decisive Selling: Act Necessarily to the Utmost
At the marketing research strategy meeting of the top 200 companies in the U.S., KP Company proposed the following concept: "Interest is the best teacher. Only when you have an interest in sales will you find the wisdom of selling." May those who are struggling in sales find their golden wisdom in this book.