Entrepreneurship and Adventure

Author: Thompson
Publisher:
Publish Date: 2005-03-01
Features: This book encompasses the essence of thought from two giants, Panasonic and Sony, guiding you to become a business tycoon of the new century by aspiring to the strong. The history of Panasonic and Sony in competing for markets, resources, and talent is a history of arduous struggles. Two extraordinarily charismatic leaders carved out a first-class corporate empire through fierce competition, and from them, one can learn practical and effective business principles. Masaru Ibuka, the founder of Sony, is a leading figure among modern Japanese entrepreneurs, whose distinct personality has influenced the life philosophy of an entire generation. Konosuke Matsushita, the founder of Panasonic, overcame countless hardships and remained steadfast, becoming the god of modern Japanese business. This book tells the legendary entrepreneurial journeys of the two giants, Panasonic's Konosuke Matsushita and Sony's Masaru Ibuka, encapsulating their thought essence while documenting the intense competition between the two corporate groups. From this, readers can learn practical and effective business principles, making it an indispensable business warfare textbook for finance professionals.