Corporate Soul -- The Complete Handbook of Corporate Culture Management

Author: Ye Sheng
Publisher:
Publish Date: 2004-05-01
Features: Just as a person cannot lose their soul, a company cannot be without its soul. We call this corporate soul "corporate culture"! Culture is the core competitiveness! In the highly competitive era of homogenization, technology and brands can be imitated, but culture is the only thing that cannot be imitated. Culture is the true source of differentiated competitive advantages! Corporate philosophy is the study of lofty realms, and the best realm of management lies in winning without using any moves! The more money you want to earn, the more money you must learn to give up. This sounds contradictory and even incomprehensible, but outstanding entrepreneurs often grasp this philosophy because it requires breadth of vision, insight, and above all, unique perseverance and patience. All companies have corporate culture! But only successful companies have excellent corporate culture. Systematic corporate culture theory, rich case studies, and practical corporate culture implementation processes derived from successful practical experience are presented in this book. It is dedicated to successful or aspiring successful companies, assisting them in quickly grasping the essence of corporate culture.