Tianrun Business Management Series 9 I Open a Store, I Succeed

Author: Zhang Debin/Rui Bo
Publisher:
Publish Date: 2005-04-01
Features: Best Store Startup Book of 2005-2006! Wal-Mart says: "I have two simple principles for opening a store: Customers are always right, and second, if you have any doubts, please refer to the second principle." This book is a very useful manual for beginners in opening a store and can also provide inspiration for experienced store owners. The entire book is divided into three parts: The first part is "Store Preparation." It includes determining what kind of store to open; giving the store a good name; raising funds; choosing a location; hiring and training employees; and store decoration. The second part covers store management and operation. Main contents include product display and layout; how to source goods; creating uniqueness; promotion and marketing; and surviving the initial stage. The third part explains how to join a franchise and how to make money by opening an online store. The book is rich in content and comprehensive, with practical and reliable methods and techniques introduced. 88 store startup stories will broaden your horizons; over 50 vivid and exquisite illustrations make it the best reading material for those who want to open a store, and it also provides valuable insights for existing store owners.