Sony: Dreams, Joy, Creation (Series of Enterprises Culture Engineering Books of Baijia)

Author: Dong Wei
Publisher:
Publish Date: 2005-04-01
Features: The "Family of Enterprise Culture Engineering Series" is a series of books developed and launched by the Singapore Huaxin Century Management Research Institute. It is edited by Professor Mo Shaokun, a master of international corporate strategy management and the president of the Singapore Huaxin Century Management Research Institute, and Dr. Mei Lin, the executive president.
Research Objects: Case studies on the corporate culture of famous companies in the Fortune Global 500 and China's Top 100.
Series Characteristics: Conceptual storytelling, story-based concepts—through authentic stories of corporate culture and concise commentary, it reveals the penetration and implementation of outstanding concepts of world-class enterprises, showcasing the trajectory and charm of cultural formation behind these successful companies.
Value Pursuit: To explore and analyze the corporate culture of outstanding companies in China and abroad; to learn from and promote excellent cultural values and concepts in the East and West; to promote the rapid and steady development of Chinese enterprises.
When people mention Sony, they often associate it with Walkman, PlayStation 2, or VAIO laptops, or some popular movies and records like "Spider-Man." Sony is a dream factory that not only brings people joy but also changes their lifestyles. Unlike ordinary Japanese companies, one of the founders of Sony, Ibuka Masaru, proposed from the very beginning that Sony's ultimate goal was to build a "free and open ideal factory." "Innovation and uniqueness" have also become an unbroken gene in generations of Sony people, making "Sony" a synonym for excellent quality.
This book chronicles Sony's relentless pursuit of making people's dreams come true and providing joyful experiences, and it interprets Sony's dedication to innovation and uniqueness and its willingness to be a "golden guinea pig." Dream, joy, and creation are the essence of Sony's culture.