Business Research Planning and Implementation (Second Edition)

Author: Jia Huaiqin
Publisher:
Publish Date: 2005-01-01
Features: Business research is a relatively new interdisciplinary field. Its fundamental theories, methods, and techniques are derived from disciplines such as economics, management, marketing, statistics, sociology, psychology, and information science. Through the re-creation of theoretical researchers and the application and validation by practical workers, business research has become a more systematic body of knowledge. However, there are still few specialized books on this topic in China. People often draw knowledge about business research from writings in related disciplines such as social surveys, statistics, marketing, and information management. This book aims to fill this gap. The revision and updates are concentrated in the following aspects: , updated some case studies in the main text. Second, supplementary and revisions were made to the collection methods and techniques of secondary and primary data related to network technology. Third, the content on using computer software for data organization was adjusted from a general introduction to database and spreadsheet techniques to an introduction to the use of statistical software packages, such as SPSS. Fourth, the content on the status of China's business research industry was supplemented and revised based on recent developments. Finally, and also the most important work of this revision, an appendix with case studies as the main focus was added after the main text.