Sales Forecasting -- Method System Management

Author: (USA) Muenchel
Publisher:
Publish Date: 2004-12-01
Features: "Sales Forecasting" integrates sales forecasting methods, systems, and management with corporate operations, blending management art with scientific approaches. It provides systematic and solid theoretical foundations for individuals engaged in sales and planning, serving as a valuable learning resource for experienced sales forecasting managers. "Sales Forecasting" comprehensively introduces analytical techniques and applications in sales forecasting, emphasizing the integration of forecasting techniques and management. This enables managers and those involved in sales forecasting to clearly understand the needs of various business departments, thereby making more accurate and timely sales forecasts. Professionals in marketing, sales, finance, accounting, production, procurement, and logistics will find this book an essential reference. "Sales Forecasting" can also serve as an ideal textbook for related disciplines.